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Creating Girl Moto

Girl Moto is my passion project. What’s a passion project? It’s something that is deeply important to a person. It’s often an outlet or reason to give back. It can create opportunities to be creative and to put skills into action. Most of all, it can be a platform through which personal goals and values can be reflected. These are the reasons why Girl Moto is my passion project.

I found riding at just the right moment in time

For most of my career I have been in business finance, marketing, and copywriting. In early 2015, I experienced a series of events that caused significant change in both my business and personal life. Some were good changes. Others, not so much.  But one of the fondest memories I have of that time is that those changes led me into the world of motorcycle riding. 

Riding added an enriching flavour to my life that was intoxicating, and it was there for me, just at the right moment. Fast forward to today and I almost shudder to think what my life would be without it. 

Riding connected me to the love of my life

Not long after learning to ride, riding became the conduit that connected me to the love of my life. After we met, riding was our reason for hanging out. A great excuse to get together regularly. It was over our many riding adventures that we got to know each other. With each ride came deeper conversation. With each ride came an increased sharing of our lives. With each ride, my riding confidence also grew, so I attach a lot of positive feelings about my riding to this early time in our relationship. 

Today, we enjoy experiences in our relationship that wouldn’t exist if not for being motorcycle riders. We have a great time doing lots of different things – usually related to travel and food. But we often reflect on how “next level” those experiences are when we include motorcycle riding in the mix. I love that I get to share my passion with my number one. I truly believe that the couple who rides together, thrives together!

My Tribe. My Purpose. My Independence.

Other relationships have been born from riding too. I am now connected to a tribe of female riders who I have the privilege to call friends. A network of fierce, strong, loving women who are there for me for the important moments. Riding, and my riding community, has gifted me the freedom, empowerment, and fulfillment that I was searching for elsewhere, but had never found. And even though I love riding with my partner, it’s my female riding community that has gifted me independence. It’s generated me a purpose that has contributed to my personal growth. I doubt I would have obtained it from anywhere else.

The path to Girl Moto

In late 2020 I discovered East Coast Female Riders (ECFR). I found my people, along with a leadership role that filled my cup. It was through personal experiences, along with witnessing the experiences of other female riders at ECFR, that I noticed the differences between male and female motorcyclists. 

I heard from women about their negative riding experiences. I heard from women about their positive riding experiences. I saw women grow in confidence as conversations among the group revealed that what they liked or disliked about riding was “normal”. I could see women bonding over their shared riding styles, which was different to the riding styles of the men they rode with.

At the core, men and women ride for many of the same reasons. It’s each gender’s journey into riding, their progression, and their preferred riding environment that is often quite different. 

I noticed that women thrive when they feel nurtured, supported, and encouraged. I noticed how women progress faster when they share and contribute to each other. I noticed how female riders appreciated being contributed to by other women. I think it’s because there is a feeling that other women truly understand their perspective. And there is rarely any ego attached to the welcomed word of advice…

I have watched female riders develop a burning desire to be part of this sport, at the same time as losing their confidence or hitting a mental block that literally stops them in their tracks. I have felt the frustration of women having to mould and adjust themselves to the hyper-masculine aspects of riding, because the motorcycle brands, and wider motorcycle community, doesn’t understand how and why they are different.

I also noticed how little motorcycle content exists from the female rider perspective. I could see women were hungry for it, but could not really find it outside of their direct female riding community. 

After realising this, I couldn’t shake the burning desire I felt to do something about it. I had the business skills, the network, and the first-hand experience to draw from. So, what was I waiting for?

I just had to do it!

Female participation in the sport of motorcycle riding is growing at a rapid rate. There is an abundance of motorcycle content out there. In that sense, Girl Moto is nothing new. But much of it misses the mark in providing content that resonates with female riders.

It’s for all these reasons that I have created Girl Moto.

The Girl Moto purpose

Girl Moto is here to connect riders from around the world. It nurtures, it educates, it entertains. It proudly does that by showcasing content, experiences, and opinions through the lens of female riders. 

It is the platform that brings the voice of female riders together. This is the place where we can show the motorcycle brands, and wider motorcycle community, what we as female riders need from them. Until then, we will gain it from each other.

Girl Moto is proudly based in the Gold Coast region of Queensland, Australia. It does not matter where in the world you are, because we are made the same by our shared experience of motorcycle riding. 

If you identify as a female rider, or as a male or non-binary rider who supports female riders, and are interested in motorcycle content from a female rider point of view, then we are proud to call you “Girl Moto”. You are welcome here.

From me, Loren Turnbull.

Proud to be… Girl Moto xx

Loren is our Girl Moto founder and editor. Several years into her leadership role with East Coast Female Rides (ECFR), Loren felt a desire to bring a female-focussed publication to life. One that would serve to unite Girl Moto's around the world. With a background in business finance, marketing and copywriting, Loren actually creates Girl Moto content as an excuse to call riding motorcycles "work". When not being Girl Moto, you will find Loren enjoying downtime with her family, riding with her ECFR tribe or feeding her obsession for travel and good food, with a healthy side-serve of beach vibes, whenever possible.


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